I made this as a Christmas Gift for one of my children... It looks like about hours worth of work, but no... it took about a day and a half to make these. I sure hope they become a favorite toy! Whew.
If you are nutty and want to make these too.. I used these free printables for the letters HERE... And, I love to use plastic poly pellets for the beans because it makes the toy washable, which we need around here, but you could use rice or beans if you wanted. I used two layers of cheap white flannel in between to make them hold their shape better and red thread so that the letters would look a bit outlined. Not difficult, just time consuming.